Digital Website Analysis
As mentioned on the previous section our Digital Website Analysis is the starting blocks for our partnership together.
This completely custom-made analysis looks at every aspect of your current website, from META tags to Alexa ranking and outlines exactly where needs improvement.
Increased Exposure Management
How are you going to handle all this additional traffic when you get it?
We find almost 50% of clients require an update in the technology they are using to cope with this additional exposure. Whether that be updating your shopping cart, changing a font size or automating your management software.
Every aspect of your website must be analysed to make sure you convert this new exposure into a constant customer-base.
Keyword Research – Commercial Intention Based
Search Engine Optimisation is all about keywords and the traffic and sales opportunity that those keywords generate. Something as important as this cannot be guessed.
This is where commercial intention based keyword research comes in.
Commercial intention is the chance that those customers have of making a purchase.
We do in-depth research into your keywords and the intent of that traffic and use it to help decide whether that keyword is worth working on.
Ranking for the key phrase “Vans” simply because you sell vans may seem like a great idea, but I could bet the majority of that traffic is looking to purchase a pair of shoes.
Yes, high commercial intention but the completely wrong audience.
It’s this kind of analysis that takes place.
Keyword Research – Google Adwords
Search Engine Optimisation is all about keywords and the traffic and sales opportunity that those keywords generate.
Something as important as this cannot be guessed. So why not take this testing to the next level using Google Adwords.
Its all well and good researching the keywords but its so much better to test how well these keywords actually convert. The last thing we want is you to be left ranked no1 for 100 different keywords that don’t generate any sales.
Unsure of Google Adwords?
We’re not. This technique is incredibly highly advised and guarantees more sales.
We provide a comprehensive Google Adwrds Management service that takes the hassle and confusing out of running a successful campaign.